Over the past year, we have been working with one of the leading wetsuit re-sellers in the United States, Wetsuit Wearhouse. Surprisingly this company is based out of the small land-locked city of Hagerstown, MD.
We have been working with Dave and Chris(the owners) in creating videos to enhance their online presence. The production process for this project has been simple yet has yielded thousands of views on youtube, needless to say they have had a huge return on their investment, and it has been less than a year! These videos will only yield a higher return as time progress’s.
So you might wonder, what would it take to replicate this model for your own business. Well the answer may surprise you. For Wetsuit Wearhouse we were able to shoot 10+ videos in only 3 days time. Each day consisted of approximately 1 hour of our skilled crew setting up and prepping the location. For a simple shoot like this we used 3 lights (500watts each, perfect for any office location), a shotgun microphone on a boom pole, and one of our many HD cameras. Once set up, we grabbed our talent (Dave or Chris), and filmed for an average of about 4 hours, of course this depends on how well rehearsed the talent is. During this time the guys at Wetsuit Wearhouse were also able to review the footage immediately after shooting it, determining if they were satisfied or wanted to give it another try. Once complete, it takes our crew about 30mins to pack up and get out. And best of all the rough cut was available to the client in less than a week!